Listed below are some of the key reasons and ways companies use blogs, with the most important first:

 * Get feed back from clients.

* To gain new business.

* Communicate with clients quickly.

* To build a focused community.

* Be able to respond from negative feed back.

* Inter company communication.

* Improve search engine position.

* Aid in developing new products & services.

* PR / Crisis communication.

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The term started with Rohit Bhargava of Ogilvy Public Relations in 2006.Social media is a collective term for online interactive “technologies and practices that people use to share opinions, insights, experiences, and perspectives” (Wikipedia).

MySpace grabbed 76% of social networkers in ‘2007. The new kid on the block was Facebook, which made it seem like MySpace was yesterday’s news. Social networkers, though, must not have been paying too much attention.According to data from Hitwise Hitwise, MySpace got 76 percent of all US visits to social networking websites in 2007, and 95 percent of them were return visitors in December. This suggests that not only is MySpace dominating the the social networking market, but it also inspires some pretty fierce loyalty.

Facebook, the nearest social network competitor,  pulled in over 12 percent of US visits, which would be impressive if MySpace didn’t exist.Year-over-year, Facebook grew by an astonishing 50 percent and (presumably) it took some market share from MySpace, which experienced an eight percent drop in market share between December 2006 and December 2007. And just as importantly, Facebook visitors are also loyal, with a 93 percent visitor return rate. Facebook’s market share of UK internet visits increased to just over 2 percent in December.

The social networking website accounted for one in every fifty UK internet visits in December 2007, with its market share at it’s highest on Christmas Day.

Bebo, which is more popular in Britain than in the US, was the next-closest social network, has over 1 percent of US visitors.

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Bebo and MySpace are neck-and-neck when measuring the amount of time visitors spend at the sites, it is about 30 minutes a session! While Facebookers users spent about 20 minutes, but this is double the time they spend the previous year!

A key point is the social networks’ market share has increased, so has it’s capacity to deliver traffic to other sites. Social networks accounted for over 7 percent of upstream traffic to All Categories in December, 2007.