Tomorrow I am going on an advanced Ad Words / PPC training seminar, it will cover how to get better click through rates for Google Adwords and Yahoo’s search marketing (i.e. get better performance and make more money for my clients)!

e-Alpha1 have won  a new client “Nigel Mills” based in Essex, we will be developing their new membership website, along with providing a Pay Per Click service and search engine optimisation.

I wanted to share a powerful marketing tip with you toda!

This is something that when done properly by you or your search engine marketing (SEM) supplier, can improve your results and increase your sales WITHOUT adding a single penny or cent to your costs.

This is something that all successful search engine marketers have so
ingrained into them; they mumble it in their sleep!

Test, Test, Test!

So, testing – that’s nothing new.  What’s the big deal?  The big
deal is that most people overlook this and miss the opportunity
to significantly improve their response rate.

Hence profits are lost doing Internet Marketing.

Organic SEO and Pay Per Click is a familiar topic, but why is it that a company chooses one or the other? WebProNews talked with Matt Bailey and David Szetela about why they only chose to use one method for their companies.

Play Video for more information:

We can help you maximise driving traffic to your website: By selecting the most appropriate resource(s) Organic SEO, Pay Per Click or Social Networks!

 Let us help You Now! Call +44 1245 261737 or sent me a comment.

Pay per click (PPC) is a business advertising model used on search  engines, such as Google, Yahoo and MSN, advertising networks, and content websites / blogs, where advertisers only pay when a user actually clicks on an ad to visit their  website/blog.

Advertisers bid on a keyword /key phrase they believe their potential client target market would type in the address search bar when they are looking for a product or service.

When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to, and sometimes, above the natural or organic results on Google, Yahoo or MSN search engine results pages, or anywhere a  skilled webmaster/blogger chooses on a content page.