No longer dismissed as ‘soft’ PR, blogging is now considered an essential part of promoting website business, alongside search engine optimisation and pay-per-click. Blogs have stormed onto the internet and are recognised as a formidable tool to dramatically advance your Google Page Rankings and search engine results pages (SERPs).
Regular blogs bring BIG benefits :
Relationship building – blogs can be used as a communication tool between you and your customers. This enables you to interact directly in a more personal and approachable way, adding a human element and a sense of immediacy to your site.
Search engine rankings – blogs provide a continual supply of new material which means the regular addition of fresh keyword-rich content to your site gains favor and scores highly with the search engines. The spiders will crawl your site more frequently and index your site more often. Your blog will also provide another search engine result for your business keywords, creating another entry into your main business website.
Increased traffic - blogs will drive regular repeat vistors to your website if you keep them updated on a frequent, ideally, daily basis and leads to increased business conversion rates.
Viral marketing – blogs are a perfect tool for word-of-mouth marketing, testimonials and instant news service. The links create a dynamic environment in which one single posting can have the power to generate a number of responses from other bloggers.
Product development – by creating a dialogue with your end-users, you are getting the best kind of customer research - absolutely free! The comments and suggestions will be invaluable to improving your products and services.
Customer service – a blog can be set up to provide technical support for customers, or as a forum for sharing knowledge.
Brand building – a blog can set you apart from your competitors, demonstrating your expertise, as well as giving you business transparency. They present a more authentic voice for your business, not just “marketing speak”.
Raising company profile - posting regular blog entries about industry news in your business area, fair and unbiased product information and reviews, product development news and business advice for your readers will establish you as an expert in your field.
The promotional advantages of adding a blog to your existing website, or as a stand alone blog, are continually expanding and too important to be ignored if you are serious about maximising business potential in the e-commerce age.
e-alpha1 specialise as a leading London internet marketing service provider of customised, optimised, integrated and interactive blogs for all business applications throughout the world.
